the Founder & CEO

April Peters is the Founder and CEO of Landing On Purpose™️, a safe space for people to get clear, focused, and moving toward living lives and making decisions rooted in their unique mission. Her book, Landing On Purpose: 5 Steps to Discover and State Your Passion, helps ground people in their mission so they can grow their lives and relationships from a place of meaning.

April’s brain for branding led her to become a Founding Organizer for Lean Startup Machine and a Founding Member of Women Techmakers North Jersey, Google's global program for women in technology.

Making music, living globally, and learning new languages make her heart leap. The almost-polyglot and daily Duolingo fiend enjoys a good Nancy Meyer film backed by a Hans Zimmer soundtrack. She and her husband, Dr. Stephen V., are committed to helping people lead and live well with purpose. 

The Integrator

Becky Scholten joyfully creates welcome spaces where people grow more courageous and respond to life – its joys and challenges – with integrity.

Becky is a strategic & collaborative leader with over a decade of experience in the nonprofit sector; driving innovative solutions for systems, projects, or programs to expand or optimize organizational resources. She most recently served as a Program Director connecting international city leaders with leadership development opportunities. She loves coffee, music, blueberry doughnuts, and comedy entertainment. You will find her outdoors all year round, and she loves exploring new places and meeting new people.

Landing On Purpose welcomes Becky as the newest member of our family and looks forward to sharing lots of blueberry doughnuts and laughs!

The founding

Landing On Purpose was birthed in 2016 when April searched for a simple strategy to rewrite her professional biography. Instead of a list of accomplishments and an ego-driven narrative, she wanted her story to convey mission and meaning. Through her research, April discovered five common denominators of a life of purpose. She transformed her discoveries into tools, frameworks, and strategies that coach others to achieve clarity of mission, message, and decision-making. Landing On Purpose has impacted nearly 1200 changemakers thus far, through coaching, professional development, and workshops.

“Helping people move their professional lives forward inspired me to develop an effective tool to examine my personal life. The Landing On Purpose method helped me craft a clear personal mission statement and change the course of my life and decision-making. Now, I’m helping others achieve the same.”

April is an "artist who uses her past experiences, talent, and passion for change.... empowering others to become exceptional”. ~ Monarch Magazine


“The experience was helpful in allowing our A-Team time to step back and reground ourselves in our purpose. It’ll surely help us align as a team and continue to build cohesion amongst our team as well.”
— Candice Dagnino, Principal, Los Angeles